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The only baby shade of its kind!

Every parent with a newborn baby needs a “Sweet Baby Shade.” Our innovative solution protects a newborn's sensitive eyes and skin from harmful UV sun rays, dust, and debris. Inspired by the daughter of its co-creator Don Steiner, this revolutionary new shade protector shields the baby while allowing them to see both their parents and their environment.

According to the Skin Cancer Foundation, infants should be kept out of direct sunlight. Seeking shade between 10 AM and 4 PM when the sun’s ultraviolet (UV) radiation is most intense should be a top priority. 90 percent of all skin cancers are caused by exposure to ultraviolet rays. The best protection for infants is to keep them out of the sun whenever possible, but when they are, to protect them with a shade.

Our goal was to create a product that would block harmful ultraviolet rays, but it also had to be affordable and easy to use. The great thing about the Sweet Baby Shade is that it easily attaches to your stroller (or car seat). Designed to be “easy-on” and “easy-off,” you’ll find that attaching and detaching the Sweet Baby Shade takes only seconds. When you’re done, the slim and lightweight design allows for easy storage.

Sweet Baby Shade is the first product in Steiner Innovations, LLC's “Sweet Baby Brands” line. Don Steiner, president founded STEINER INNOVATIONS in 2012 with the goal of creating products and solutions to improve the quality of life for families.

We believe in adding true value with innovative solutions that will help you overcome the challenges that you face every day as a parent. We’ve created Sweet Baby Shade so you can enjoy those special moments together outside—your newborn will be delighted to see you and their surroundings, all while being protected from harmful UV sun rays!

Free children's book with every "Sweet Baby Shade" purchase. (The Hawaiian Prince)